Your brain consists of a network of neural cells that transport and combine charges or message fragments. The network configures new paths to accommodate learning (new information or perceptions).
Per Wired Magazine, July 2016 issue, “Neural networks are changing the Internet. Inspired by the networks of neurons inside the human brain, these deep mathematical models can learn discrete tasks by analyzing enormous amounts of data. They’ve learned torecognize faces in photos, identify spoken commands, and translate text from one language to another. And that’s just a start. They’re also moving into the heart of tech giants like Google and Facebook. They’re helping to choose what you see when you query the Google search engine or visit your Facebook News Feed.”
In other words, information on the Internet is not linear or programmed in static HTML. The Information Highway is a living, learning , hopefully self-correcting entity.