I lived in Santa Clara, CA at the end of the 20th century (late 1990s). Yahoo, created by Stanford college students, provided the default search engine. You searched by category, honing down your query from broad to narrower criteria. Yahoo, of course, was primarily a web site like it is today, with a home page that […]
Stuff I learned in Internet Marketing class
The problem with social media sites?is their propensity to multiply like bunnies. How many icons fit in?a browser and still leave room for content? On how many sites do you need to establish a presence? Facebook page, Linked In page, Twitter tweets, YouTube channel, Google+ Blogger and/or WordPress, Instagram and Pinterest photos, Tumbler, RSS feeds?? […]
Choosing fonts your client will see
Oh, No My Web Design instructor sent me this link when I asked why our lesson denigrated a font I like and use often. http://www.johnnyflash.net/the-ten-most-overused-fonts-in-graphic-design That article rules out the fonts frequently required by?corporate publications style guides, as well as two I love, Comic Sans and Papyrus. Web designers use font families from the CSS […]
I-ads –Introduce yourself to the world
You’ve got a business or a skill. You want to attract customers.? Yesterday’s paper ads (mail campaigns, magazine ads) have low ROI for you. How do you attract today’s techno-savvy market?? Go where they gather: Create your social media presence. Create a Facebook page. Ask folks to you so every post to your page appears […]